eCommerce has become a crucial part of everyday life. Since the invasion of covid, the growth of eCommerce has escalated as more and more customers are approaching platforms for day-to-day essentials and special requirements which has increased the competition among eCommerce platforms. Therefore many companies look for ways to lure customers and improve customer experience. But what is customer experience? The way customers interact with your platform and perceive your brand image that influences the buying decision is customer experience. The better customer experience your eCommerce platform offers, the better customer retention and sales you will achieve.
Are you looking for ways to improve the customer shopping experience on your eCommerce platforms? You can try many plugins such as WooCommerce plugins, personalization elements, and more to improve your website features and provide a better experience. Octolize has got you covered.
These are some of the ways to improve the shopping experience for your customers or visitors on your eCommerce:
Personalization: Personalization is one of the key elements that will not only help you improve your shopping experience, but also build a strong brand image in the competitive market. To retain more customers, personalization is one of the main factors that will help you. Many WooCommerce plugins can help offer personalization, for instance, offering special invitations or discounts through email to your existing customers on special occasions.
Mobile Optimization: Mobile optimization is one of the most important factors to enhance your platform’s shopping experience. Despite the increase in eCommerce sales or approach by customers, many brands are not optimized on mobile sites. According to a survey, the majority of people use mobile phones to use websites which makes it crucial for businesses to optimize platforms according to mobile devices. No doubt desktop users are important, but mobile users also play a significant role. Therefore, brands need to optimize websites for various devices such as laptops, mobile phones, tablets, etc for the convenience of the customers.
Social media integration: There’s no denying we spend a significant amount of time on social media platforms. It’s a great way to enhance your traffic and improve sales. Many people now watch influencer posts, or ads on social media platforms and like to buy products. Therefore, it’s good to integrate social media platforms with eCommerce platforms. Moreover, it helps to streamline marketing activities for the brand and your customers will perceive a unified brand image on different platforms. Many brands use different marketing techniques for different platforms which confuse the customers. Integrating social media platforms will always help.
Technical aspects: When visitors visit your platform, your website should be able to load within 2-3 seconds, and your website elements should be visually appealing and easy for visitors to navigate. If you fail to offer these aspects, visitors will get frustrated and switch to your competitors’ platforms. Many WooCommerce plugins can help you optimize your platforms with these aspects to help your brand improve the shopping experience for customers.
All these factors and ways can be implemented using various WooCommerce plugins that offer such features to integrate into your eCommerce platform.
Octolize is the best platform that can help you enhance your eCommerce platform with the best shopping experience for visitors. You can buy a wide range of high-quality and high-performing WooCommerce plugins and more that will help you optimize your existing platform and develop a strong brand image among customers and competitors. Apart from that, Octolize offers customized solutions for brands to enhance the shopping experience on their platform at affordable rates. You can find the right solution for your brand with Octolize.
main photo: unsplash.com/Roberto Cortese