The surprising connection between SEO and e-commerce

The surprising connection between SEO and e-commerce
Darrius Drew
SEO
It takes approx. 5 minutes to read this article

If you’re serious about earning profits from your e-commerce business, then it’s important to take into account the search engine optimization you’ll need to invest in. SEO refers to the methods and strategies that are used to make web pages easy to find in search engines like Google, Yahoo!, and Bing. Shall we start? 

How Google works?

Google is the most popular search engine on the internet, used by 92% of internet users. When you type a keyword into Google’s search bar, it will return a set of links in response to your query. There are many ranking factors for where your website falls in this list, but one of the main ones is your site’s domain authority. 

However, authority in the eyes of Google means many things, and these are primarily recognition and high quality of content. Each of these elements should be subject to an optimization strategy so that the page has a chance to appear on the first page of the search.

A few words about shopping experience. What do people search for?

People want to find products as soon as they start searching. It is crucial that your website appears high in the rankings so that potential customers can find you. Websites ranked higher than others will have an easier time attracting traffic and converting it into paying customers. So, why do we love to buy online? Some of the many reasons why people love to buy online are the convenience, price, selection, getting what they want without hassle, or not having to leave the house. And yet the competition is fierce – over 20 million online stores.

What is e-commerce?

E-commerce (electronic commerce) is the process of selling products or services over the internet, via mobile apps, and at live events. It offers consumers more convenience than shopping at a traditional brick-and-mortar store. E-commerce sales will exceed $4 trillion globally by 2022. It is a rapidly growing sector. The growth of e-commerce stems from the fact that it has opened up so many new markets, not just internationally but also within smaller communities that may not have had traditional high street stores.

How SEO optimization affects on online shops?

Website optimization can have a significant impact on an online store’s bottom line. From the start, search engine algorithms are constantly changing, making it imperative that businesses understand how these changes affect their marketing strategies and the website itself. A business should know what keywords to target so customers will be able to find them when they do searches in places like Google or Bing. Likewise, e-commerce stores should focus on keywords specific to what their items are selling.  

Therefore, SEO for e-commerce deals with the promotion of the store not only in the eyes of customers, but above all algorithms and search engine robots, without which our presence on the web would not be possible. Online shppers are visual creatures, so you have to take care of your technical aspects and PR ones. 

Benefits

There is nothing to dwell on here: clicks, traffic, conversion, leads, sales. Each of these elements is necessary for you to achieve professional success. Thanks to SEO for e-commerce your website gets found more easily, and – what is very important – it is cheaper than paid advertising.

Tips and tricks. How to improve an online shop?

First, choose the right sales platform. Consider your budget. There are a variety of options available, from free platforms to more expensive ones. Think about the features you need. Make a list of must-haves and nice-to-haves, and compare each platform against it.

Step two – create model audiences. By pinpointing specific keywords that describe the types of items you carry, you can tailor your advertisements to online visitors who may be more likely to buy those products. This is where keywords come in. It’s important to utilize keywords that potential customers would be using to find your product or service, but also make sure that your content matches what they’re looking for.

Next, you need to be market oriented (including local). To do this, perform a competition audit. Analyze their keywords and then use that information in your own marketing strategy. The goal is to make sure your content is relevant so people will want to read it and share it with others. The best idea is to work with local Tauranga SEO company – these experts know trends and customer (changing) needs. 

Now it is time for fun. When it comes to on-page optimization for e-commerce, there are a few key things to keep in mind. Make sure your titles and meta descriptions are clear and concise. Use relevant keywords throughout your product descriptions. Create unique and informative product pages. Fourth, take advantage of social media to promote your products. Stay up-to-date on the latest e-commerce trends and tips.

Time to shine. Off-page optimization is the process of optimizing your webpages beyond your website. This can be done through link building, which is the process of getting other websites to link back to your website. By building links, you can increase your website’s authority and improve your chances of ranking higher in search engine results pages. Another strategy for off-page optimization is submitting your site to directories. Also, don;t forget about social media marketing, including content creation, like videos or images that are shared on Facebook or Twitter.

Wrapping up

It’s never too late to start optimizing your website for search engines. Once you have optimized your site, go back through some of the content on the site to make sure it is still relevant. You may find that adding new content can be a great way to improve both website traffic and online store conversions.

Main photo: Firmbee.com/unsplash.com

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