The Top Ten SEO Audit Checkpoints You’re Missing

The Top Ten SEO Audit Checkpoints You’re Missing
Darrius Drew
SEO
It takes approx. 4 minutes to read this article

Is your website getting as many visitors as it deserves? If you’re an entrepreneur, the answer to that question depends on how much money you make. And while you can’t put a price on the hard work of creating an original and engaging article or video, you should be able to get some value from the links and traffic those pieces receive from search engines like Google and Bing. A search engine optimization audit is one of the best ways to ensure your site gets all the attention it deserves from search engines and potential customers. But what are the most important things to check during an SEO audit?

Internal Links

One of the most important aspects of on-page SEO is internal linking. By linking to other pages on your website, you can help search engines understand the structure and hierarchy of your site. Internal links can also help distribute link equity throughout your site, boosting your overall rankings.

Broken Links

An SEO audit should include checking for broken links. Not only do broken links hurt your website’s ranking, but they also frustrate users. You can use a tool like Screaming Frog or Xenu Link Sleuth to find broken links. Once you’ve found them, you can either fix them yourself or reach out to the website owner and ask them to fix them.

Meta Tags

Being aware of the important part of search engine optimization is crucial: meta tags. Meta tags provide information about your website to search engines, which can help determine your site’s appearance in search results.

Site Speed

Your website’s loading speed is important for a few reasons. First, faster loading times can help improve your website’s search engine ranking. Second, site speed is a key factor in user experience; if your site takes too long to load, users will likely get frustrated and leave. Finally, fast loading times can help improve conversion rates; if users wait too long for your site to load, they may not stick around long enough to make a purchase.

Canonical URLs

If you want your website to rank high in search engine results pages (SERPs), you need to use canonical URLs. A canonical URL is the main URL for a piece of content and tells search engines which version of that content to index. With multiple versions of the same page on different servers, this helps make it easier for Google to know what page to show as its top result for that particular topic.

XML Sitemap Submissions

To achieve high rankings in search engines, the most crucial aspect of a good SEO strategy is XML sitemap submissions. By submitting your sitemap to search engines, you effectively tell them that your website exists and that they should index it. Additionally, submitting your sitemap regularly ensures that search engines have the most up-to-date information about your website.

301 Redirects

The importance of 301 redirect audits cannot be overstated. A 301 redirect is a permanent redirect from one URL to another. This is important because it tells search engines that the page has moved permanently and that they should update their index accordingly.

Robots.txt File Management

It is important to have a robots.txt file on your website. This file tells search engine crawlers what they can and can’t index on your site. You could miss out on valuable traffic if you’re not managing your robots.txt file correctly.  It’s vital to take time to update your robots.txt file if you want to keep control over which pages are indexed and which ones aren’t. Consider hiring a Mississauga SEO agency if you want help with this task!

Page Titles and Metas

Page titles and meta descriptions are crucial components of SEO. This tells search engines what your page is about, and it also shows up in the search results. If you don’t have keyword-rich titles and meta, you’re missing out on a big opportunity to improve your SEO. It might seem like an overwhelming task to change all of your titles and meta at once, but if you divide it into sections or by categories, it can be done. The hardest part will be coming up with title ideas that are not only short but accurately represent what the page is about while being able to incorporate keywords. To make this easier for yourself, try using free SEO audit, which helps automate the process.

URL Structure

That’s because your URLs are the first thing that search engines look at when trying to index your site. If you want to rank well in Google, optimize them. The URLs should be descriptive and concise. This blog post could have the following URL: seo-audit-checkpoints or a-summary-of-top-ten-seo-audit.

Main photo:Tumisu/pixabay.com

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